Google Optimize

Google Optimize Smartlook integration

Google Optimize offers A/B testing, website testing, and personalization tools for small businesses to help deliver engaging customer experiences.

Smartlook helps you get deeper insights on the A/B testing you have set up using Google Optimize.

Set up your experiment and variations in Google Optimize. After the experiments are set up, take note of the experiment and variation IDs.

To locate the IDs, see Optimize JavaScript API for more information.

In your smartlook('identify', uid) block, add the custom criteria that you want:

smartlook("identify", uid, {
  "name": "John Doe",
  "email": "[email protected]",
  "experiment_id": "123456",
  "variation_id": "A", 

You can also group sessions of the A/B testing with specific parameters based on experiment and variation, saving the filters.